Market Overview

The global vitamins market was valued at USD 15.5 Billion in 2024, with projections estimating growth to USD 24.7 Billion by 2033. Exhibiting a CAGR of 5.28% during the forecast period of 2025-2033, the market expansion is driven primarily by rising health consciousness, a growing geriatric population, and increasing technological advancements in product development. Asia-Pacific leads the market, holding over 41.7% share in 2024. For detailed insights, see the Vitamins Market

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

Vitamins Market Key Takeaways

• Current Market Size: USD 15.5 Billion in 2024
• CAGR: 5.28% during 2025-2033
• Forecast Period: 2025-2033
• Asia-Pacific dominated the market with over 41.7% share in 2024.
• Increasing health and wellness awareness is a key growth driver across regions.
• The growing geriatric population heightens demand for vitamin supplements.
• Rising incidence of vitamin deficiencies and technological advancements boost product innovations.
• The United States and Asia-Pacific are prominent regional markets, driven by health consciousness and demographic trends.

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Market Growth Factors

The global vitamins market growth is fueled by increasing consumer awareness and prioritization of health and wellness. Approximately 50% of U.S. consumers consider wellness a top daily priority, up from 42% in 2020. Enhanced access to digital information, through over 331.1 million internet users and 396 million mobile connections in the U.S. in early 2024, facilitates consumer education on vitamin benefits. Social media, health blogs, and online forums have become prominent information sources, driving acceptance and demand.

Lifestyle-related diseases are significantly contributing to the demand for vitamins. In the U.S., 41.9% of individuals are obese, with 20.6% of American adolescents aged 12-19 also being obese, and growing. Around 60 million adults aged 25 and above in Europe suffer from diabetes. Consequently, there is a shift toward preventative healthcare, with vitamins used proactively to mitigate health risks. This trend accelerates demand for vitamin supplements as preventive measures against diseases like obesity, cardiovascular conditions, and diabetes.

The rising global geriatric population further propels the vitamins market. The segment aged 65 and above is expected to grow from 10% in 2022 to 16% by 2050. Older adults require higher intakes of vitamins such as calcium, magnesium, B12, and D to maintain bone health, cognitive function, and combat chronic illnesses. Europeans aged 65+ reported an average of two or more chronic illnesses in 2020, boosting the need for supplementation. Reduced food consumption, impaired nutrient absorption, and chronic medical conditions make this demographic particularly vulnerable to deficiencies.

Market Segmentation

By Type:

• Vitamin A
• Vitamin B: Largest segment holding approximately 25.0% share in 2024, due to its role in energy production, mood regulation, heart health, and deficiency prevention.
• Vitamin C
• Vitamin D
• Vitamin E
• Vitamin K

By Source:

• Natural: Leading source globally in 2024, favored for extraction from whole foods and superior bioavailability. Consumer preference for clean-label and organic vitamins fuels its growth.
• Synthetic

By Application:

• Personal Care Products: Includes vitamins A, C, and E used in skincare, haircare, and cosmetics, valued for antioxidant properties and improving product efficacy.
• Food and Beverages: Largest application segment with about 35.0% market share in 2024, driven by fortification of staple foods like dairy, cereals, and juices.
• Healthcare Products: Use in dietary supplements and pharmaceuticals to address deficiencies and chronic diseases, with increasing demand due to obesity, CVDs, and diabetes.
• Others

Regional Insights

Asia-Pacific leads the global vitamins market with over 41.7% share in 2024. The region benefits from rapid economic growth, expanding middle-class population, and increasing health awareness. Government initiatives and public health campaigns addressing vitamin deficiencies further boost demand. Strong pharmaceutical and nutraceutical industries and advancements in manufacturing technologies enhance product accessibility and affordability.

Recent Developments & News

• March 2024: Procter & Gamble Health Ltd plans to expand its vitamins, minerals, and supplements (VMS) portfolio, with a focus on neurotrophic vitamins.
• January 2024: Tata 1mg partners with UK’s Vitonnix to broaden its nutraceutical offerings in India beyond initial sublingual sprays.
• December 2023: Centrum (Haleon) expanded its multivitamin range with protein powders aimed at nutritional gaps among Indians.
• September 2023: BASF certified its Product Carbon Footprints (PCFs) for vitamins, showing at least 20% better PCF than global averages.
• February 2023: DSM-Firmenich resumed production of Rovimix Vitamin A in Switzerland after a temporary halt.

Key Players

• BASF SE
• Bluestar Adisseo (China National Bluestar (Group) Co. Ltd.)
• Farbest-Tallman Foods Corporation
• Glanbia Plc
• Jubilant Bhartia Group
• Koninklijke DSM N.V.
• Stern-Wywiol Gruppe GmbH & Co. KG
• Vertellus
• Vitablend Nederland B.V.
• Zagro (Industria de Diseño Textil S.A.)
• Zhejiang Garden Biopharmaceutical Co. Ltd.

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