Market Trends Shaping Executive Summary Men’s Underwear Market Size and Share

CAGR Value

• The global men’s underwear market was valued at USD 37.58 billion in 2024 and is expected to reach USD 64.32 billion by 2032
• During the forecast period of 2025 to 2032 the market is likely to grow at a CAGR of 6.95%, primarily driven by rising e-commerce sales
• This growth is driven by factors such as mobile shopping, global reach, and convenience

Men’s Underwear report has been formulated by keeping in mind all the vital aspects of the market research that simply bring the market landscape into focus. CAGR value fluctuation percentage for the market during the forecast period can also be obtained with the Men’s Underwear Market The scope of this Men’s Underwear Market research report can be described in terms of industry research, customer insights, market sizing and forecast, competitive analysis, market entry strategy, pricing trends, sustainability trends, innovation trends, technology evolution, and distribution channel assessment. Full devotion, commitment, and resilience, accompanied by integrated approaches, are highly considered to structure this Men’s Underwear Market research report.

The Men’s Underwear report has been built with the comprehensive market insights and analysis that offer an advanced perspective of the marketplace. All the parameters covered in this report are of great use to analyze market status, market share, growth rate, future trends, market drivers, opportunities, challenges, risks, entry barriers, sales channels, and distributors. This Men’s Underwear report provides actionable market insight to the clients with which they can make out the sustainable and profitable business strategies. This Men’s Underwear report displays comprehensive data of market definition, classifications, applications, engagements, market drivers, and market restraints, all of which are acquired from SWOT analysis.

Unlock detailed insights into the growth path of the Men’s Underwear Market. Download full report here:
https://www.databridgemarketresearch.com/reports/global-mens-underwear-market

Men’s Underwear Industry Performance Overview

Segments:

- Type
- Boxer Shorts
- Briefs
- Trunks
- Boxer Briefs
- Others

- Material
- Cotton
- Polyester
- Nylon
- Silk
- Others

- Distribution Channel
- Offline Stores
- Online Retail

- Price Range
- Economy
- Mid-Range
- Premium

The global men's underwear market is segmented based on type, material, distribution channel, and price range. In terms of type, the market is further divided into boxer shorts, briefs, trunks, boxer briefs, and others. The material segment includes cotton, polyester, nylon, silk, and other fabrics. The distribution channel is categorized into offline stores and online retail. Lastly, the price range comprises economy, mid-range, and premium segments. These classifications help in understanding the diverse needs and preferences of consumers in the men's underwear market.

Market Players:

- Hanesbrands Inc.
- Fruit of the Loom
- Phillips-Van Heusen Corporation
- American Eagle Outfitters
- Jockey International
- Iconix Brand Group
- HUGO BOSS
- La Perla Group
- PVH Corp.
- L Brands

Key market players in the global men's underwear market include Hanesbrands Inc., Fruit of the Loom, Phillips-Van Heusen Corporation, American Eagle Outfitters, Jockey International, Iconix Brand Group, HUGO BOSS, La Perla Group, PVH Corp., and L Brands. These companies have a strong presence in the market and engage in strategies such as product innovation, mergers, acquisitions, and partnerships to maintain their competitive positions and expand their market share.

The global men's underwear market is a lucrative and competitive industry with several key players dominating the market landscape. In addition to the companies mentioned in the provided list, there are other notable players making significant contributions to the market. Calvin Klein, for example, is a renowned brand recognized for its innovative designs and premium quality fabrics, catering to the mid-range and premium segments of the market. Tommy John is another player known for its focus on comfort and performance, targeting the premium segment with high-end materials like MicroModal fabric for superior softness and breathability. MeUndies, on the other hand, has carved a niche for itself in the online retail segment by offering subscription-based services and quirky designs that resonate with younger consumers seeking uniqueness and convenience in their underwear shopping experience.

Consumer preferences and industry trends are driving factors shaping the men's underwear market. The shift towards sustainable and eco-friendly materials is influencing product development strategies among market players, with a growing emphasis on organic cotton, bamboo fibers, and recycled materials to align with the increasing demand for environmentally conscious products. Moreover, the rising popularity of athleisure wear and loungewear is driving innovation in the design and functionality of men's underwear, as brands incorporate moisture-wicking properties, odor control technology, and seamless constructions to enhance comfort and performance for active lifestyles.

The distribution landscape of the men's underwear market is also evolving, with a notable surge in online retail channels due to the convenience, variety, and personalized shopping experience they offer to consumers. E-commerce platforms provide a global reach for brands to connect with customers across borders, enabling market players to adapt their marketing strategies and product offerings to cater to diverse preferences and fashion trends in different regions. However, offline stores continue to play a significant role in the market, particularly for traditional brick-and-mortar retailers and department stores that offer personalized fitting services and the tactile shopping experience that some consumers still prefer when purchasing underwear.

Overall, the men's underwear market is a dynamic and vibrant sector characterized by continuous innovation, evolving consumer preferences, and strategic collaborations among key players to stay competitive and capture new opportunities for growth. As the industry navigates changing market dynamics and consumer demands, adaptation to emerging trends, differentiation through unique brand positioning, and a customer-centric approach will be vital for sustained success and market leadership in the global men's underwear market.The global men's underwear market is witnessing a notable trend towards sustainability and eco-consciousness as consumers are increasingly prioritizing products made from organic and recycled materials. This shift has prompted market players to invest in innovative fabric technologies and production processes to meet the growing demand for environmentally friendly underwear options. Brands are incorporating eco-friendly materials such as organic cotton, bamboo fibers, and recycled polyester into their product lines to appeal to eco-conscious consumers and differentiate themselves in a competitive market landscape. This trend towards sustainability is not only driven by consumer preferences but also by regulatory pressures and a broader societal focus on environmental responsibility.

Another significant trend shaping the men's underwear market is the increasing convergence of athleisure and loungewear styles with traditional underwear designs. Brands are incorporating performance features such as moisture-wicking properties, odor control technology, and seamless constructions into their underwear offerings to cater to consumers leading active lifestyles. This blending of functionality and fashion has resulted in the emergence of performance-driven underwear options that provide both comfort and style, appealing to a broader consumer base looking for versatile and multi-functional innerwear solutions. As comfort and functionality continue to drive purchasing decisions, brands that can seamlessly integrate performance attributes with innovative design elements are likely to resonate strongly with modern consumers.

In terms of distribution channels, the rise of e-commerce and online retail has significantly impacted the men's underwear market, offering brands a global platform to reach consumers beyond traditional retail boundaries. Online channels provide brands with the opportunity to offer a diverse range of products, personalized shopping experiences, and targeted marketing strategies to engage with consumers effectively. The convenience and accessibility of online shopping have reshaped consumer behavior, driving a shift towards digital retail platforms for men's underwear purchases. However, brick-and-mortar stores still hold relevance, particularly for brands that emphasize personalized fitting services and a tactile shopping experience to cater to consumers who prefer in-store interactions when choosing underwear.

Overall, the men's underwear market is characterized by a dynamic interplay of changing consumer preferences, technological innovations, and evolving industry trends. To succeed in this competitive landscape, brands must continue to prioritize sustainability, invest in product innovation, and adapt to the shifting retail environment driven by e-commerce expansion. By aligning with consumer values, leveraging advanced technology, and delivering exceptional customer experiences, market players can position themselves for sustainable growth and competitive advantage in the global men's underwear market.

Check out detailed stats on company market coverage
https://www.databridgemarketresearch.com/reports/global-mens-underwear-market/companies

In-Depth Market Research Questions for Men’s Underwear Market Studies

• What revenue figures define the current Men’s Underwear Market?
• What are the near-term and long-term growth rates expected in Men’s Underwear Market?
• What are the dominant segments in the Men’s Underwear Market overview?
• Which companies are covered in the competitor analysis for Men’s Underwear Market?
• What countries are considered major contributors for Men’s Underwear Market?
• Who are the high-growth players in the Men’s Underwear Market?

Browse More Reports:

 Global Light Meter Market
 Global Lipase Market
 Global Lipid-Based Nutrient Supplements (LNS) Market
 Global Liquid Synthetic Rubber Market
 Global Liver Fibrosis Tumor Necrosis Factor (TNF) Inhibitors Market
 Global Load Balancer Market
 Global Log Management and Reporting Security Information and Event Management (SIEM) Market
 Global Long Term Care Software Market
 Global Low Calorie Food Market
 Global Low Speed Vehicle Market
 Global Luxury Vegan Men's Fashion Market
 Global Luxury Vinyl Tiles Market
 Global Lysosomal Enzymes Market
 Global Machine Glazed Paper Market
 Global Machine Tools Market
 Global Macro Photogrammetry Software Market

About Data Bridge Market Research:

An absolute way to forecast what the future holds is to comprehend the trend today!

Data Bridge Market Research set forth itself as an unconventional and neoteric market research and consulting firm with an unparalleled level of resilience and integrated approaches. We are determined to unearth the best market opportunities and foster efficient information for your business to thrive in the market. Data Bridge endeavors to provide appropriate solutions to the complex business challenges and initiates an effortless decision-making process. Data Bridge is an aftermath of sheer wisdom and experience which was formulated and framed in the year 2015 in Pune.

Contact Us:
Data Bridge Market Research
US: +1 614 591 3140
UK: +44 845 154 9652
APAC : +653 1251 975
Email:- corporatesales@databridgemarketresearch.com