Cost Pressures and Innovation: Balancing Budget Constraints with...

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2025-11-17 10:18:55 -

Cost Pressures and Innovation: Balancing Budget Constraints with High-Precision Market Research in Drug Development

Pharmaceutical market research is under pressure as firms grapple with rising costs and the need for high-precision insights. Drug development budgets have ballooned to over $1 billion per asset (Biomedtracker, 2024), making every research dollar count. Yet, the demand for detailed market data—from pricing elasticity to competitor pipeline analysis—has never been higher. This...

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