From Dispensary to Mainstream: Tracking the Integration of Cannabis Products into High-Value Lifestyle, Health, and Functional Wellness Categories.
As the cannabis industry matures and moves from its gray market origins into the mainstream, it faces increasing scrutiny over its environmental footprint. The traditional reliance on energy-intensive indoor cultivation, coupled with the need for extensive packaging and waste disposal, presents significant sustainability challenges. Consequently, a major competitive trend has emerged where...
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