From Commodity to CPG: An In-Depth Cannabis Industry Analysis of...

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2025-11-20 10:46:41 -

From Commodity to CPG: An In-Depth Cannabis Industry Analysis of Product Diversification and Consumer Segmentation

A critical evolutionary trend in the cannabis sector is the strategic shift from viewing the plant as a raw commodity to treating its derivatives as sophisticated Consumer Packaged Goods (CPG). This transformation is essential for maximizing profitability and attracting mainstream consumers. Early markets were dominated by flower, but modern consumers are increasingly drawn to value-added...

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