Investment in Customer Targeting Tools: The Crucial Role of...

σε πρόσθεσε στο Health

2025-11-27 11:10:11 -

Investment in Customer Targeting Tools: The Crucial Role of Analytics in Modernizing Pharmaceutical Engagement.

The pharmaceutical industry is moving away from a 'one-size-fits-all' marketing approach to highly individualized customer engagement, primarily driven by advanced commercial analytics software. These tools are crucial for effective customer targeting, enabling companies to identify, segment, and prioritize healthcare professionals (HCPs) based not just on volume of prescriptions, but on their...

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