New Entrants and Competition: Why Modular, Cost-Effective Robotic Platforms are Disrupting the Established Surgical Technology Landscape.
For nearly two decades, the surgical robotics market was characterized by limited competition, resulting in high barriers to entry for hospitals and high procedure costs. This landscape is now fundamentally changing with the arrival of numerous new entrants offering innovative, modular, and often more cost-effective robotic platforms. This influx of competition is proving to be a critical...
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