Consumer Trends: The Rise of the "Proactive Patient" and...

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2026-01-06 10:37:56 -

Consumer Trends: The Rise of the "Proactive Patient" and the Boom in Over-the-Counter Testing

We are living in an era of the "empowered consumer," where individuals want more control over their health data than ever before. This cultural shift is fueling a massive surge in over-the-counter (OTC) rapid diagnostic kits. People are no longer waiting for their annual check-up to learn about their cholesterol levels or vitamin deficiencies; they are buying kits at the local pharmacy and...

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