The Dual Market Focus: Balancing Companion Animal Diagnostics with Livestock Productivity Needs
The veterinary ultrasound market is uniquely characterized by its dual focus on two distinct, yet equally important, segments: companion animals (small animals like dogs and cats) and large animals (livestock and horses). The companion animal segment, driven by emotional attachment and high consumer expenditure, typically accounts for the largest share of the market revenue. Pet owners seek the...
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